Effective communication is essential to the smooth running of roadworks.
Along with statutory obligations to disseminate accurate and authoritative information about current and planned disruption, effective communication helps improve planning and coordination between Highway Authorities and works promoters, and keeps the public, businesses and road users informed of any impact of roadworks.
Easy access of up-to-date works information, by residents or road users directly, or by customer service centres, can reduce frustration, resource pressure and cost. This can also help towards improving stakeholder engagement and customer satisfaction.
Communication is at the heart of Elgin’s vision. There are nearly 20 million 'hits' (hover overs, tool-tip look-ups & deep click-throughs) on the free-to-view roadworks.org. With tools to enhance and demystify technical jargon, works information is syndicated to hundreds of websites, local and national media, social media and sat-nav providers.